The Sparkway team has built some of the most advanced ad delivery and targeting systems in the world. Our custom solutions have led to core patents and new platforms for our clients in the areas of: Advanced Targeting, Programmatic Exchanges/Real-Time Bidding (RTB), Streaming Video, Yield Management and Media Planning.
We herd data. That's how we discover the most strategic opportunities for our clients – new services, better margins and competitive differentiators. We work with all types of sources including structured, unstructured, relational and NO-SQL databases.
Sparkway's primary focus is on solving software development and technology-related challenges for clients of all sizes. We believe that all development efforts should be risk free for our clients, have clear expectations and deliverables, and should be easy to modify with your changing business needs. All projects are managed through our main office in Princeton, NJ.
Sparkway began as an IT solutions provider in 2007 by merging the cachet of traditional media with the power of interactive online content. As our first major project, we teamed with Tribune Company to produce the NY Residential television series and its integrated web properties. We then expanded to create many custom solutions in Media/Advertising, eCommerce, Social Media and secure healthcare.
Sparkway was founded by industry pioneer Jeff Marcus, who previously served as CTO of 24/7 Real Media leading up to their sale to WPP for $650 million. As a VP and GM at Mirror Image he founded their Streaming Media division. He was VP of networking at DoubleClick and VP of Operations at JvNCNET (John von Neumann Center Network at Princeton), one of the original six backbone nodes of the Internet. He also held key management positions at KPMG and UPS and began his career as a software engineer at IBM. As Sparkway's CEO, his deep industry experience is now widely applied toward helping our clients succeed.
Sparkway has worked with a wide variety of companies across numerous industries, from start-ups to mid-size businesses, to provide technology leadership, strategy, and development.