WHAT WE DO
- iOS & Android
- Web technologies
- Rich media
- Machine learning / Predictive analytics
- Programmatic media buying/selling
- Yield optimization
- Audience hyper-segmentation
- Personalized creatives
- Internet of Things (IOT)
Machine Learning and Predictive Analytics
Data fuels business. It has the power to bring on new services, better margins, and competitive differentiators. We look at data in two ways: (1) What is its potential value and (2) how much of that value has been realized. From that perspective we build machine learning systems that mine the greatest value and make the most valuable predictions.
Custom Software Solutions
Across web, mobile and IOT, we approach projects using Business Driven Development. We start top-down by converting business requirements into automated test-cases. We then write the code that precisely satisfies the requirements.
Businesses often need top-tier technology guidance, but can’t justify a full time resource or can’t attract world-class players as a full-time hire. In those cases, fractional CTOs make a lot of sense, often with the goal of setting a roadmap and handing off to others once the steady state of operations is reached.
Sparkway began as an IT solutions provider in 2007 by merging the cachet of traditional media with the power of interactive online content. Founded by industry pioneer Jeff Marcus (24/7 Real Media, Mirror Image, DoubleClick, JvNCNET [John von Neumann Center Network at Princeton]), our first major project was in partnership with Tribune Company to produce the NY Residential television series and its integrated web properties. We then expanded to create many custom solutions in Media/Advertising, eCommerce, Social Media and secure healthcare.
Our philosophy is to provide business-driven solutions, where requirements are written in plain English and proven through continuous automated tests. Our solutions are optimized to user needs – with high levels of personalization, uniquely simple user interfaces and visualizations that make complex data easy to understand.
Sparkway has worked with a wide variety of companies across numerous industries, from start-ups to mid-size businesses, to provide IT services such as technology leadership, strategy, and development. Our focus on Big Data and predictive analytics enables advanced strategic growth for our clients and their businesses